Company Description

Beiersdorf AG is a German multinational company renowned for its personal-care products and pressure-sensitive adhesives, headquartered in Hamburg, Germany. The company's well-known brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea, Tesa SE (Tesa tape), and Coppertone.

Problem Statement

Beiersdorf sought to update and modernize various forms used in their Sales and Distribution (SD) and Finance departments within theirR3 SAP system. The existing forms, built using outdated SAP script technology, required changes in both layout and functionality to meet current business needs and leverage newer technologies.

Solution That Was Implemented

To address these challenges, a comprehensive solution was implemented focusing on modernizing the forms and improving their functionality. Key components of the solution included:

1. Form Modernization: The existing forms were updated from the old SAP script technology to the newer SAP Smart Forms. This transition allowed for more flexible and advanced form layouts, better alignment with current business requirements, and improved user experience.
2. Layout and Functionality Enhancements: Changes were made to the layout and functionalities of the forms to streamline processes and improve efficiency. This included redesigning forms for invoicing, batch traceability, and logistics (orders and transport) to ensure they met modern standards and business needs.
3. Barcode Integration: Barcodes were added to the updated forms to enable the use of scanners, significantly enhancing the speed and accuracy of data entry and processing. This integration facilitated faster and more reliable logistics and financial operations.

Value Added

The modernization of forms provided substantial value to Beiersdorf:

• Updated Technology: By transitioning from SAP script to SAP Smart Forms, Beiersdorf ensured that their forms leveraged current technologies, offering better functionality and user experience.
• Streamlined Processes: The enhanced forms improved operational efficiency by streamlining processes in both the SD and Finance departments. This allowed for more efficient invoicing, batch traceability, and logistics management.
• Enhanced Accuracy and Speed: The integration of barcodes allowed for the use of scanners, which increased the speed and accuracy of data processing. This reduced manual errors and improved the overall efficiency of logistical and financial operations.

In conclusion, Beiersdorf's initiative to modernize their financial and logistical forms has significantly improved their operational efficiency and accuracy. By updating the technology to SAP Smart Forms and integrating barcodes, Beiersdorf has streamlined processes and enhanced the functionality of their forms. This case study highlights the importance of adopting modern technologies to maintain efficiency and accuracy in business operations.

‍